Will and Awndrea are extremely excited to introduce a new type of lens that does not currently exist in the market. This lens is not a new material, new coating or the next trend... This is a new lens capable of making the impossible POSSIBLE by enhancing ANY lens, in ANY index, with an entire range of capabilities! If you have a higher minus prescription you will totally understand our excitement! This new technology allows us to enhance aesthetics by making the lenses even thinner than ever possible, enabling more frame options and reducing the ever so annoying Newton rings! If you know what we…

The world’s understanding of myopia is rapidly developing, and the necessary technology alongside it. It remains to be seen, but myopia cannot be merely explained by genetics alone. Here are a few important details we now know about myopia. Myopia actually means that the eye is longer than it should be. Myopia was once recognized as thick glasses and high prescriptions. A longer eye is concerning as it often gets worse in growing children and there are significant eye health and quality of life implications with every step of worsening myopia. Breaks are important. It is recommended that your child take breaks from reading and screen…

Tackle eye tiredness and eye dryness associated with everyday digital device use. If you’re like most people, you spend a lot of time every day on digital devices—your smartphone, your tablet, your computer… Switching from on-screen to off-screen and back all day can overwork your eyes. That can lead to an increasingly common problem: digital eye fatigue. Digital eye fatigue is the eye discomfort you feel after a few hours of looking at a digital screen. Tiredness, dryness, strain, and soreness are all common symptoms. Thankfully, there are new lens designs that specifically help reduces stress on the eye muscles you use to focus on digital devices. Now…

We are delighted to announce the launch of our new website!

New Website Coming Soon!

***Wearing face masks is an essential measure for fighting the spread of COVID-19. However, while masks may help prevent illness, they also create problems of their own. One of these issues is mask-associated dry eye. (Known as MADE)