Will and Awndrea are extremely excited to introduce a new type of lens that does not currently exist in the market. This lens is not a new material, new coating or the next trend... This is a new lens capable of making the impossible POSSIBLE by enhancing ANY lens, in ANY index, with an entire range of capabilities! If you have a higher minus prescription you will totally understand our excitement! This new technology allows us to enhance aesthetics by making the lenses even thinner than ever possible, enabling more frame options and reducing the ever so annoying Newton rings! If you know what we…

The world’s understanding of myopia is rapidly developing, and the necessary technology alongside it. It remains to be seen, but myopia cannot be merely explained by genetics alone. Here are a few important details we now know about myopia. Myopia actually means that the eye is longer than it should be. Myopia was once recognized as thick glasses and high prescriptions. A longer eye is concerning as it often gets worse in growing children and there are significant eye health and quality of life implications with every step of worsening myopia. Breaks are important. It is recommended that your child take breaks from reading and screen…

Mobile digital devices have conquered the world at an extremely fast pace and pose new challenges to the human eye. Mobile device use throughout the day creates visual demands that the eye wasn’t designed for as up to 70% of patients are already suffering from Digital Eye Strain. Millions suffer from Digital Eye Strain with no relief in sight…until now. ZEISS SmartLife Digital Lenses are designed for patients in the 25-45 age range who frequently use their mobile phones and tablets. Digital Lenses at a glance Large distance zone.   Compressed corridor for ease of viewing in all directions. Comfortable near zone for stress-free viewing of digital screens Designed for more…

Keratoconus is an eye disorder of the cornea or the anterior surface of the eye. This condition makes the cornea thinner and bulge into a cone shape from its normal round shape. This bulging distorts your vision and can severely affect your natural eyesight. On account of this, simple things like reading, watching TV, driving, or simply identifying things becomes a challenge.

A new dimension of eyewear designed to complement a healthy lifestyle, resonate emotionally and increase performance. A different way of thinking about eyewear!   When colors go beyond your vision-Color allows us to recognize objects and it facilitates our visual memory. Scientific evidence suggests that color also has a deeper effect that goes beyond vision, as it is connected to how we feel. In the eyewear market, tinted sunglasses are normally used to filter the harmful effects of sun light, enhance contrast and offer better vision. Besides protection and performance, research done by ZEISS suggests that people want to feel good with sunglasses as well,…

Tackle eye tiredness and eye dryness associated with everyday digital device use. If you’re like most people, you spend a lot of time every day on digital devices—your smartphone, your tablet, your computer… Switching from on-screen to off-screen and back all day can overwork your eyes. That can lead to an increasingly common problem: digital eye fatigue. Digital eye fatigue is the eye discomfort you feel after a few hours of looking at a digital screen. Tiredness, dryness, strain, and soreness are all common symptoms. Thankfully, there are new lens designs that specifically help reduces stress on the eye muscles you use to focus on digital devices. Now…